Illinois Wesleyan University
My time at IWU has largely consisted of working with student-facing projects, primarily for the Admissions department. I also have worked on large-scale marketing efforts, as well as with other offices on campus, such as Campus Life, College of Fine Arts, Athletics, and more.
Below are some of my favorite projects I’ve worked on over my years here.
Marketing
IWU Brew
Label design, in collaboration with Destihl
Yard Sign for Launch Event
All IWU Brew photos are courtesy of Adam Day
Billboard Campaigns
Welcome Home Billboard Campaign, Digital & Print
Achieve More Billboard Campaign, Digital
McLean County Billboard, digital
Site-specific billboard, print
Environmental Branding
Campus Pole Banner
Ames on Main Banner, photo by Adam Day
Campus Pole Banner
Digital Ads & Social Media
Digital Ad
Digital Ad
Flagship account post
Flagship account post
Digital Ad
Flagship account post
Flagship account post & Digital Ad
Flagship account post
Digital Ad
Admissions
Postcards & Self-Mailers
Birthday postcard
Deposited Student postcard
New Year's Resolution postcard
Value Outcome postcard, front
Value Outcome postcard, back
Value Outcome postcard, front
Value Outcome postcard, back
School of Theatre Arts half fold poster/postcard
Junior Search Piece trifold self-mailer
Informational Materials
College of Fine Arts brochure
Visit Day handout, front
Visit Day handout, back
Informational Request booklet - click to view a digital flipbook
College fair handout booklet - click to view a digital flipbook
Financial Aid & Value booklet - click to view a digital flipbook
Admitted Student guide - click to view a digital flipbook
Financial Aid handout, front
Financial Aid handout, back
Hart Career Center
Booklet for employers - click to view a digital flipbook
Brochure for current students
Booklet for employers - click to view a digital flipbook
School of Theatre Arts
For the 2025 - 2026 School of Theatre Arts season, I worked with faculty to develop a visual identity that, while giving each production its own unique flavor, spoke the same visual language throughout the school year. In previous years, as shown, each production was its own separate design.
